MS. PHUNG THI THU THUY PRESIDENT OF PHU TOAN THANG JSC, CEO OF PHU TRUONG QUOC TE JSC : I GOT THE LUCK TO MEET THEM…

“Every time I watch the beautiful charming premium ao dai of PEONY, I always think of my associates, the designers, artist painters, the hand-weaving workers, tailors… I think, I have been lucky to have met them.”

It’s a rare chance to have a CEO starting a talk mentioning her associates; however, Ms. Thu Thủy - the founder of the fashion brand PEONY- proudly did it while introducing to Saigon New Day her new collection of ao dai. She also shared the dexterity, subtlety and creativity of her craft workers - those who have built up and will go on with constituting the impressive brand - PEONY.

Ao dai fashion has been for many years explored in-depth by many successful brands at home and abroad. Then why do you choose ao dai for your brand PEONY?

In the role of CEO of Phu Truong Quoc Te company, working as a distributor of FMCG with its availability on Vietnam’s market for over 20 years, I have travelled to many countries the world over to see international business partners. Each time I see them, I’ve got to choose the right attire, which is premium, elegant, which suits me, my shape, which also highlights the special traits of a Vietnamese businesswoman. For these reasons, I always choose to wear ao dai, the pride of Vietnamese women; and particularly, it enhances the beauty of Vietnamese women, both sophisticated and feminine.

The traditional design of ao dai isn’t likely to suit daily activity, however; therefore after the time thinking hard about it, I created the brand PEONY - specialized in designing premium clothing for successful women (ao dai, dress, coat, blouse); mainly the distinctive ao dai, which is to suit energetic modern life. The products of brand not only embellish me and my peers but also promote Vietnamese character to business partners and friends all over the world.

What kind of peculiarities does PEONY’s ao dai have?

PEONY’s ao dai still retains traditional traits, yet with modern stylized beauty. Its cut is refined, color combination and floral pattern are harmonious, distinctive; particularly, it has high utility - suited to different venues.
PEONY’s ao dai is made of natural worm silk, satin and a very stylized fabric called “dui” which is raw silk. Wearing it, you feel light, warm in cool weather but cool in warm weather.

One of the important stresses of PEONY’s ao dai is the hand-painted sophisticated pictures on it, which look gorgeous. The artists of PEONY have to spend 4-7 days’ work to blow vitality to their painting so that each dress is a different picture, a clever combination between material and color idea. Apart from that, the hard work of the dress maker with their effort intensive lining and seaming makes each dress a success that renders a perfect product of material, design and color.

With such traits, PEONY’S ao dai is not only the best choice for important occasions like wedding parties, festivities - particularly international exchanges that require national attire; it can be daily working clothing to wear at meeting friends and suited to European girls as well.

In spite of its being quite a new brand, PEONY has got 3 collections displayed at big diplomatic events. Will you be sharing about this?

PEONY HAS LAUNCHED 3 COLLECTIONS:
The collection of ASEAN flowers: highlighting the national flowers of South-east Asian countries on the premium silk flaps, launched in mid June, 2015.

The collection of flamingo: with the inspiration about the classy flamingo combined with PEONY premium flower, launched in November 2015.

The collection Dui - Spring-ness: originated from the best quality of sophisticated fabric of DUI combined with bird’s images, launched in March 2016.

These collections were welcomed at the events of Gout de France, the 15th anniversary of VCCI Businesswomen’s Council… Besides, our showroom has had the pleasure to receive visits by many experts, businesspeople and international guests like Madam Indian Consul, and the Spouse of Japanese Consul in Ho Chi Minh City…

Having the impressive successes, I can’t help mentioning the contribution of my consultants and staff, without whom my ideas are mere ideas. I also wish to attract more of the talented to be my companions on the journey for PEONY’s development.

I would like to say one more thing: PEONY - the name of the beautiful peonies - Paeonia, means prosperity and abundance. At the heart of mine and that of my staff is the wish not only to bring the nice, premium clothing items, with Vietnamese characteristics, but also the prosperity for those wearing them.

In recent years, Ho Chi Minh City has organized annual festival to encourage the people to wear ao dai as their daily clothes. What do you think of this?

As a lover of ao dai, I totally support the policy. When many women wear ao dai every day, we cannot only develop the traditional beauty of it, but also honor the craft of the designer, artisans and contribute a very large part in protecting and propagating Viet values to our international friends.

Thanks for your sharing.

Truc Mai

Saigon New Day - Youth Publishing House

Từ khóa : Phùng Thị Thu Thủy,Phú Toàn Thắng,Phú Trường Quốc Tế